Why stand-up pouches are winning in the snack market

Danielle Ohl

Stand up pouches.jpgProFood World reports that flexible pouches, in particular premade stand-up pouches, are one of the fastest growing packaging formats in North America for dry snack products. For good reason: This attention-grabbing package type is a hit with consumers and manufacturers both. 

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Portability & Convenience

Today’s on-the-go consumers desire lightweight, no-nonsense snack packaging that can be easily transported as they go about their busy lives. For this reason, snacking trends indicate that smaller, more compact package types are a hit, especially when they feature recloseable options like zippers.

Curb Appeal

You can’t beat the premium appearance of a stand-up premade pouch. It stands upright unassisted, acting as its own billboard and enticing customers with an attractive look that screams small-batch quality. Loved by marketing departments, premade stand-up pouches act as brand ambassador right on the store shelf. In the snack packaging world where flat, boring bags were the norm for many years, the stand-up pouch is a breath of fresh air, setting CPG companies apart from the competition. 


Sustainable snack packaging materials are no longer a novel option, they're a demand. For many top snack brands, green packaging is becoming the standard. Per pouch costs for compostable and eco-friendly packaging have decreased as more companies enter the fray, so the barrier to entry into this market is not as formidable as before.

Try-Me Sizes

Today’s consumer has commitment issues…when it comes to brands, that is. With so many snack choices that just seem more of the same, today’s shoppers are always eager to try the next best thing. When products are offered in smaller ‘try-me sized’ stand-up pouches, consumers can satisfy their curiosity without as much of a hit to their wallet.

Ease of Filling & Sealing

Premade pouches arrive at the production facility already fabricated. The snack producer or contract packager then just has to fill and seal the pouches, which can easily be done with automatic pouch packing EQUIPMENT. This type of packaging machine is easy to use, quick to change over to different bag sizes and creates a minimal amount of waste. It's no wonder why the premade pouch filling and sealing machine is experiencing increased demand.

Learn more about stand-up pouch fill & seal machines

Stay ahead of your competition with snack packaging equipment for stand-up pouches! Download our free guide to 10 questions to ask when considering automatic pouch filling and sealing machines:



Originally published August 23, 2017, updated 5/1/2018.