Marketing Specialist

We are no longer accepting applications for this position. Please see our current job openings here.

If you are a creative person who enjoys developing and executing dynamic marketing campaigns to support a quickly growing company, consider a Marketing Specialist position with Viking Masek! Strong attention to detail and independent decision-making skills coupled with marketing education and experience would make you the perfect candidate for this position. 

We have a fun and relaxed workplace culture, solid benefits package, and significant opportunity for growth for the right person. 

Join the team at a Milwaukee Journal Sentinel Top Workplace and Sheboygan County's Manufacturer of the Year today!

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Application for United States only. Job openings in other locations, please click here.

Description

The Marketing Specialist’s role is to develop and maintain the company’s brand and reputation by creating targeted relevant, accurate, and educational content for the company website, blog, social media accounts, email blasts, and trade shows. The primary goal of this position is to drive traffic to the website, increase qualified leads, and increase marketing-generated revenue for the company.

 

Location

Oostburg, WI - USA

 

Hours

Mon - Fri

8:00 AM - 5:00 PM (can be flexible)

 

Travel

5 - 10% annually. 

 

Reports to

Director of Sales

 

Apply Now

for the Marketing Specialist opening

Job Requirements

  • Associate degree in marketing or related field, bachelor’s degree preferred
  • 3+ years’ experience in marketing role preferred
  • Experience with HubSpot/marketing automation preferred
  • Graphic design and/or video editing experience a plus
  • Ability to maintain a high quality of work while presented with competing tasks in a fast-paced environment
  • Strong written and verbal communication skills
  • Strong Microsoft Office Suite skills
  • Independent decision-making skills
  • Strong attention to detail and high level of accuracy

 

Job Duties & Responsibilities

  • Manages and develops company website.
  • Develops comprehensive marketing strategy and executes targeted campaigns.
  • Researches, writes, and publishes content including blogs, website copy, downloadable offers, digital flyers, etc.
  • Manages automated lead nurture email programs.
  • Manages and develops social media profiles on Twitter, Facebook, LinkedIn, Instagram, and YouTube. Develops profiles on new social media platforms.
  • Monitors the company’s online reputation.
  • Manages and segments marketing contact lists.
  • Crafts effective and enticing email campaigns and delivers to targeted contacts.
  • Creates, plans, and launches marketing campaigns for trade shows and other events.
  • Writes and publishes press releases.
  • Solicits customer and employee feedback and updates marketing efforts accordingly.
  • Analyzes data to determine marketing ROI and successes/failures. Updates marketing efforts accordingly.
  • Contributes to accuracy, relevancy, proper classification, and segmentation of client database.
  • Stays current on new and changing marketing technologies. Makes suggestions to leadership as to how to leverage technology to increase marketing efficiencies and customer engagement.
  • Videography and photography of packaging systems and company events.
  • Creates graphics for use in sales/marketing materials.
  • Engages with local media outlets, influencers, and leaders to develop reputation in community.
  • Administers customer feedback program.
  • Manages Viking branded clothing program and employee clothing orders.
  • Manages and creates graphics for lobby/café monitor slide shows.
  • Works with outside agency to meet marketing goals.
  • Attends trade shows as necessary.
  • Other marketing duties as assigned.

 

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