Viking Masek Invests in Customer Success with New Commercial Hires

Strategic Hires Aim to Drive Excellence in Customer Experience 

Viking Masek is committed to being the best at making packaging automation simple by simplifying customer experiences and developing intuitive technology for their customers and the markets they serve. Even with patented technology and an extremely competitive product portfolio, Viking Masek's new executive team is doubling down on their commitment to simplify customer experience. In short order, Viking Masek has welcomed a strong bench of commercial talent committed to customer success. 

Bryan Lacy, Chief Revenue Officer, expressed, “Our organization’s remarkable growth and success stem from our unwavering dedication to customer satisfaction and our ability to exceed expectations with effective solutions. By adding engaged and highly experienced talent to our commercial team, we are strategically positioning ourselves to sustain this winning formula for years to come.” 

By adding engaged and highly experienced talent to our commercial team, we are strategically positioning ourselves to sustain this winning formula for years to come.
-Bryan Lacy, Chief Revenue Officer

The first of the group to join the Viking Masek team, sales powerhouse Nick Knapp, brings a strong sales background as Viking Masek's Director of Sales. Nick's experience includes 12 years in the packaging industry as well as pharmaceutical education and experience that gives him unique empathy and insight which will serve Viking Masek's customers greatly. 

Alexandria Sielaff joined the Viking Masek team next as the Director of Marketing and Communications. With her experience in content production and B2B marketing for complex industrials, Alexandria will enhance Viking Masek's messaging to their target markets and emphasize the company's unique strengths. Additionally, her strong brand management skills, honed in the powersport and bicycle industries, will align perfectly with the maverick brand's innovative and distinctive approach. 

Viking Masek's latest addition to the team brings a wealth of knowledge and expertise in Customer Experience. Beth Sarabia, Viking Masek's Director of Customer Experience, has a 25-year history of crafting impactful customer interactions. Her passion is forging meaningful connections and delivering long-term value to customers, which not only benefits them but also drives positive outcomes for the entire organization, enhancing the potential for innovation and customer satisfaction. 

Nick, Alexandria, and Beth become part of a global team of over 200 professionals dedicated to providing customers with cutting-edge packaging solutions, including vertical form fill seal (VFFS), premade pouch, and stick pack machines, along with flow wrapping equipment, case packers, cartoners, and robotics.