Are you a GOOD Contract Packager, or a GREAT one?
March 17, 2016
As a contract packager, your primary goal is to provide excellent service to your customers. Given that this service entails the ability to package properly, you have to make sure that your packaging capabilities are better than good. They have to be great, as in, outstanding, ace in the hole, premium, superior. You must strive to be the greatest co-packer that you can be because, the truth is, there is always another just around the corner willing and able to take your place. If you want to keep your bottom line out of the red, you must do whatever it takes to be the greatest.
Equipment Talks
If you are a lawyer your primary mode of doing your job is through negotiations. For doctors, their job requires medical equipment and medicines. Carpenters can’t do very much without hammers and nails. So what is your primary tool as a contract packager? Your packaging equipment. Co-packers that cut corners and choose the cheapest packaging equipment end up with cut-rate packaging for their customers.
Sure, the products are packaged, but issues crop up including faulty seals, mislabeled bags, and inconsistent packaging. You will have done the job just good enough. Your customers will want the job done very well. Upgrading your packaging machinery is the first step to solving this problem. Secondly, choose the best packaging materials possible to provide your customers with the greatest packaging possible with every single order.
The Extra Mile
Contract packagers that are capable of going that extra mile for customers will get the packaging contracts, period. Those value-added experiences are what stand out in customers’ minds. After all, a business relationship is far more than just product getting packaged. Your customers want to know that they are dealing with a co-packer whom they can trust to provide a stellar product. How do you do this, once you have upgraded your packaging machine and materials? You take a look at your added services. What are you offering your customers that aren't included in their billing invoice?
- You provide efficiency by getting the product packaged as soon as possible, without ever putting their shipping schedule in detriment.
- Your packing capabilities involve the latest technologies to reduce errors and mistakes along the packaging line.
- When you see a new material that is available that would be of interest to your customers, you go that extra mile to introduce them to the latest possibilities with their product packaging.
Getting the Most Accurate Pricing & Lead Time
Contract packagers must compete with the clock for high-production companies. In order to meet the mark, you have to quickly find out what is needed for the job, through a trusted packaging machine manufacturer like Viking Masek. Once you pin down the proper packaging machine, you'll need to estimate the amount of time and cost the project will encompass. To be a stand-out co-packer you have to do all of this in a short time and with accuracy.
Just being good is no longer acceptable. To be the greatest contract packer you have to set yourself apart from the competition. Working with the team at Viking Masek, you can be assured that you will provide the best in packaging to your potential clients and gain their respect and their business.
