Turning Lemons into Lemonade


Inflation is on many people's minds these days as prices are rising at the store, at the pump, and everywhere else in between. The million-dollar question seems to be what can companies do to keep costs down?

When prices rise in the food manufacturing industry, a business has three options:

  • Charge more money
  • Make smaller packages
  • Switch to less expensive ingredients

Enter shrinkflation. It's a newer phenomenon that is most likely here to stay. But what is it? In a nutshell, it is when a product's size shrinks, but its price remains the same. Your favorite package of chocolate chip cookies had 30 of them in it six months ago. But the pack you bought today contains 25 of those tasty treats - and the price is the same.

That's because the easiest thing for companies to do is make the package smaller and not change the price so that shrinkflation isn't super apparent to the consumer.

It sounds kind of sneaky, but food companies are not doing anything wrong. Weight and volume information can easily be found on any labeled package. With shrinkflation, consumers believe they are buying the same thing because most people focus on the prices of what they are buying.

If you're in the packaging industry, shrinkflation (also called package downsizing) can be your friend. New smaller packaging is now needed, as well as packaging redesigns. With different packaging comes new automated packaging machines and automated packaging solutions.

Here is Where Viking Masek Can Help!

We know food and beverage packaging machines. In fact, more than 80 percent of the machines we manufacture are used in the food industry.

So, what new packaging solutions do you need? From jellybeans and gumballs to nutritional powders, we continually create the perfect packages for our customers' needs. There is no project too big or too small for our rugged packaging equipment to handle.

A big bonus with our packaging is our focus on innovations in seal quality and speed. This means less waste, cleaner packaging environments, and high-quality products on the shelves. From organic coffee to all-natural baby food, our machinery creates the perfect seal every time to maintain the freshness and integrity of your food products.

Check out these industry-specific food and beverage packaging equipment solutions. Their ease of use, durability, and high speeds will have your products efficiently packaged in no time.

We turn your biggest (shrinkflation) challenges into automated packaging wins. Learn how we can partner with you on your evolving packaging needs. Give us a call at 920-564-5051 or request a consultation for more packaging equipment info and a tour of our facility.