Strong Coffee Production? You Need a Strong Packaging Partner
March 3, 2016
Whether consumers like their coffee black, with a ton of sugar, or with a splash of cream, coffee consumption has been on the rise. An astounding 143.4 million 60kg bags of coffee are estimated to be produced in 2015-2016 alone. Those wonderfully roasted beans will be percolating in coffee makers, cafes and espresso machines around the world. In the United States, imported coffee in 2015-2016 is expected to increase to up to 24 million bags to satisfy thirsty, coffee-loving Americans.
Of course, you want your company to gain a competitive market share in supplying coffee to a variety of hospitality businesses, restaurants, cafes and grocery stores so the coffee well never runs dry. Yet to become competitive in this market, you have to increase production rates for packaging your roasted coffee to meet the higher customer demand. To accomplish this feat, you may be considering the jump to automated packaging solutions.
Packaging Automation Offering Smart, Bold Investments to Coffee Roasters
Seeing the benefits of automating coffee packaging lines is as easy as looking at the types of packaging and branding offered by competitors. The stylish, modern bag styles that are out on the market today are appealing to all of the consumers' senses. The sight of the uniquely-shaped bags, the feel of the bags that crinkle slightly when pressed, the sight of the perfectly roasted beans, and the smell of the fine coffee can have a significant impact on the purchasing decisions of consumers. Having machines that can fill your specialized bags that will have consumers scooping them off shelves requires reliable and efficient equipment tailored to your industry's production needs.
Partnering with a Knowledgeable Packaging Equipment Company
Once you have decided to move toward automated packaging of your roasted coffee, you will want to partner with a packaging equipment company that understands the coffee industry and the types of equipment needed to integrate seamlessly into your present operations. It's not just good enough to offer one type of packaging machine to every coffee company. Each coffee roaster company requires a variety of options that are perfect for integration with present operations as well as scalable for future production processes when the company expands.
Partnering with Viking Masek allows for coffee roasters to make the smartest investment for operations. As a global packaging company, we strive to constantly update our knowledge as to present and future coffee production trends as well as the struggles that coffee roasters have to overcome to achieve production goals. By providing comprehensive assessments of current roasting operations and determining the right equipment for coffee roasters, Viking Masek ensures your coffee packaging will meet production quotas so you can beat out the competition.
