Trends for Higher Quality Pet Food Extending to Include Pet Treats

Human food products aren't the only items in which consumers are requesting more quality ingredients. Pet food has taken center stage as pet owners want to ensure that their cats, dogs, and other animal companions receive quality food that will improve their health and extend their lives. In 2015, Americans spent $60.8 billion on their pets as $23.05 billion was spent on pet food, according to the American Pet Products Association's (APPA) National Pet Owners Survey. Consumers are demanding high-quality pet foods and are willing to spend their money on such items, as this trend is also beginning to extend to pet treats.

Pet Treat Purchases on the Rise

While at one time consumers considered pet treats an afterthought, this mentality has changed. Pet owners have started to spend more on purchasing pet treats. According to PetFood Industry.com, 16% of pet food spending was focused on the pet treat segment in 2014. In addition, about 77% of dog owners and 56% of cat owners will place some type of pet treat into their grocery baskets in 2015. This figure can be further broken down to dog owners spending $61 on pet treats and cat owners spending $51 on treats annually, as reported by APPA.

Promoting Quality Pet Treats with Innovative Packaging Machinery

Pet owners desire treats that have transparent ingredients lists that tell them exactly what is in their pet's snacks. They are increasingly seeking out treats that consist of real meats, vegetables, and grains for the increased health benefits.

Seeking to fulfill consumer demand for high-quality pet treats can be accomplished without compromising your operational efficiency. Seal integrity for packaged products throughout the shipping and delivery process is a major goal that pet food plants are concerned with. Here at Viking Masek, we have revolutionized the packaging industry by creating innovative machinery that can be integrated into existing production processes to increase efficiency without decreasing product quality. These versatile machines can handle a wide range of plant environments and bag designs to offer better seal integrity so freshness is maintained for the end consumer.

High-quality packaging for high-quality pet food products is something we are passionate about here at Viking Masek. Quality in packaging equipment and materials is extending into the burgeoning Pet Food Industry at an increasingly higher pace as companies desire to differentiate their products. Contact Viking Masek to learn how to beat the competition with the quality and freshness of your pet treats by utilizing efficient packaging machinery.