4 Factors to Consider When Selecting Coffee Packaging
Your coffee packaging is your brand ambassador, a communicator of your company values, and what keeps your coffee fresh. It is a vital piece of your marketing and ensures the quality of your product on its journey to reach your loyal consumers. So don't treat it as an afterthought; give your coffee packaging the attention it rightfully deserves! Here are 4 factors to consider:
1. Bag style
As you look at store shelves in the coffee section, you will likely see 5 main styles of flexible packaging, shown below:
Flat Bottom Bag
The flat bottom coffee bag is one of the most popular in the industry. It features a prominent shelf presence and is able to stand unassisted for maximum impact. Often the top of the bag is folded over or completely down into a brick shape and sealed.
Quad Seal Bag
A quad seal bag is also very popular in the coffee industry. This bag has crisp side seals, can stand unassisted, and is attention-grabbing for its modular look. This bag type holds its shape very well and can support heavier fills of coffee. The quad seal bag usually is more costly than other bag styles.
The most economical and simplistic bag type, the pillow bag is often used for fractional, single-serve coffee packaging formats. This bag style lays flat for display purposes. The pillow bag is by far the least costly to produce.
Fractional packs of coffee can be packaged bag-in-bag into a larger package for foodservice or bulk sale purposes. Modern equipment can form, fill, and seal the smaller frac packs and subsequently package those into a larger outer wrap on one machine.
With a flat top and a rounded, oval-shaped bottom, the Doypack differentiates itself from more typical coffee package types. It gives the consumer an impression of quality. This bag style usually costs more than other more simple bag types and often requires premade pouch filling equipment.
2. Packaging Process
Will you be hand-filling your coffee bags or are you considering automating with coffee packaging equipment? If you plan to hand-fill your coffee bags, The Perfect Daily Grind recommends you choose a bag style that has a wide enough top opening to accommodate your scoop or filling apparatus. The Doypack may not be ideal in this situation as it only has two corners at its top opening, limiting the amount of room available for a filling tool. Compare this with the quad seal or flat bottom bag, which usually have four corners at their top openings and much more room to accommodate filling tools.
Also note that hand-packing, while it may have a lower cost to entry, seriously limits your throughput, accuracy, and ability to ramp up production on a moment's notice. If you already use - or are considering purchasing - automated coffee packaging equipment, your bag options are almost unlimited. Most modern coffee packaging machines can easily accommodate multiple bag styles and sizes. Fill weights are no longer a worry as automated filling solutions can operate at a high level of accuracy. Your throughput can increase by leaps and bounds and if you suddenly receive a large order, scaling your production up is no biggie.
3. Freshness Factors
Will your product be distributed to stores, cafes, businesses, or shipped to end-users nation- or worldwide? If so, your coffee will need to stay fresh until the very end. To accomplish this, Modified Atmosphere Packaging (MAP) options can be used.
The most popular are one-way degassing valves, which allow the natural build-up of carbon dioxide in freshly roasted coffee an escape route while not letting freshness killers like oxygen, moisture, or light inside the bag.
Other MAP options include nitrogen gas flushing, which displaces oxygen in the coffee bag before filling, and use of high-barrier packaging materials. You can choose to use one type of MAP or many depending upon your needs. For most modern coffee packaging applications, all of the above are recommended.
4. Convenience Options
With a busy consumer base that values their time above all, convenience packaging is all the rage in the coffee market. Consider the following options when catering to modern customers:
- Zippers. One of the most popular recloseable options, zippers mean a consumer can reuse the product after opening. Zipper reclosures provide an effective barrier against staling.
- Ties or tape. Popular in the coffee industry are tie and tape down closures. These recloseable options can be employed either independently or together. This choice is not as airtight as a zipper but is still a popular look for stand-up coffee bags.
- Clear labeling. The Perfect Daily Grind attests that "you need a good label to communicate the origin(s), processing method, [and] roast date...of your beans." Customers want the whole story, in plain language, in plain sight.
- Minimal package design. Consumers are already overwhelmed with choices, visuals, and data. Make it easy for them to select your product with minimal use of graphics and bold, solid patterns.
- 'Try me' package sizes. Bulk packages of coffee still have their place in the market, don't get us wrong. But modern consumers are less brand loyal than ever before, and they want to purchase smaller, trial sized packages of coffee as they explore their options.
Partner with a coffee packaging equipment manufacturer that can guide you through every facet of the packaging process. At Viking Masek, our top is coffee, so rest assured we know our stuff. Contact a coffee packaging expert today to get started.